Email marketing is an effective way to increase your readership, keep in contact with your existing customers and increase your sales using a low cost, instant communication tool. For your emails to be read, your customers have to wish to receive your communications. Different customers will find varying levels of value in your communications and you have to determine what that value is.
An email marketing company will help you identify the best content strategy for delivering the most value to your customers. Some of the most successful email content includes:
Email marketing will work best for your business if you can offer something which has value to your clients but does not hurt your profitability.
Email can be used as an advertising medium, direct marketing medium, direct sales and loyalty tool or a combination of these. In all instances it works best when there is a direct response required or a call to action. This way you can measure return on investment (ROI), track responses and update customer profiles to deliver more specific and relevant information in your next campaign
The following are some of the different types of email marketing campaigns you may wish to try: